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130%
Increase in revenue YoY
80%
Increase in online sessions
8.0x
Overall return on ad spend
75%
Increase of total orders
Inspiring happiness and creativity - proudly Australian Owned on Gadigal Land
La La Land grew from the humble beginnings of a garage office to, a decade later, become one of Australia's most loved, leading giftware and homeware brands with the support of Vonnimedia.
Their talented design team creates, designs and illustrates an incredible array of forward-thinking, trend-setting works that are published on an array of greeting cards, homewares and gifts.
Challenge
The homewares retail sector is highly competitive. Intense price competition from grocery stores, online houseware stores and department stores has meant smaller industry retailers had to cut prices and, therefore, reduce profitability.
La La Land too faced the industry challenges of maintaining market share and acquiring new customers in the highly competitive space.
However, Vonnimedia saw the growth in discretionary income during the pandemic as an opportunity for La La Land to grow their e-commerce store. The Vonnimedia team were specifically engaged to grow the business through digital marketing strategies.
Solution
The team formulated a comprehensive digital marketing strategy to achieve cut-through in a saturated and highly competitive sector. To stand apart from the crowd, Vonnimedia offered the following services:
- Meta Advertising
- Google Advertising
- TikTok Content Creation
- TikTok Advertising
- Pinterest Advertising
Result
After building and implementing our comprehensive digital marketing strategy, we saw revenue increase by 130%. We can attribute this growth to a range of advertising mediums promoting creative and personalised content of the La La Land product range. The revenue increase was recorded as YoY for the same period whilst maintaining the target MER %.
Furthermore, engaging content provided an opportunity for audience engagement and the following results:
- 80% increase in online sessions
- 8.0x overall return on ad spend
- 75% increase of total orders
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